Is Labubu the next Be@rbrick? Or just overhyped toy clutter?
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Share personal collecting experiences (good or bad)
Mention resale value or long-term appeal if you can
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Everywhere I look lately — Instagram reels, TikTok hauls, even local pop-up shops — Labubu is everywhere. People are calling it the next big designer toy wave, and others say it’s a passing fad that’ll end up in the “regret” bin. If you’ve collected Labubu, is it worth the hype (and the price), or is it all just social media smoke?
Labubu feels like it could be the next Be@rbrick in terms of hype, but I’m not convinced it’ll have the same long-term collector legacy. Yeah, the designs are super quirky and “ugly cute” in a way that makes them stand out, and the limited drops/celebrity hype have resale prices going wild right now (some rare ones even hit six figures 😳). But it’s also starting to feel a bit like the NFT or the Beanie Babies craze—everyone’s chasing them, counterfeits are already flooding the market, and the momentum could burn out fast.
If you’re buying because you genuinely love the look and want them on your shelf, go for it—they’re fun conversation pieces. But if you’re in it for investment, I’d be cautious until we see if Labubu can build the same cultural staying power Be@rbrick has.
Is Labubu the next Be@rbrick? Or just overhyped toy clutter?
open
Share personal collecting experiences (good or bad)
Mention resale value or long-term appeal if you can
Everywhere I look lately — Instagram reels, TikTok hauls, even local pop-up shops — Labubu is everywhere. People are calling it the next big designer toy wave, and others say it’s a passing fad that’ll end up in the “regret” bin. If you’ve collected Labubu, is it worth the hype (and the price), or is it all just social media smoke?
Labubu feels like it could be the next Be@rbrick in terms of hype, but I’m not convinced it’ll have the same long-term collector legacy. Yeah, the designs are super quirky and “ugly cute” in a way that makes them stand out, and the limited drops/celebrity hype have resale prices going wild right now (some rare ones even hit six figures 😳). But it’s also starting to feel a bit like the NFT or the Beanie Babies craze—everyone’s chasing them, counterfeits are already flooding the market, and the momentum could burn out fast.
If you’re buying because you genuinely love the look and want them on your shelf, go for it—they’re fun conversation pieces. But if you’re in it for investment, I’d be cautious until we see if Labubu can build the same cultural staying power Be@rbrick has.