I’m trying to level up my content without spending hours learning complicated software. I mostly shoot on my phone and want something beginner-friendly but still capable of making everything look clean, cohesive, and scroll-stopping. What photo or video editing apps do you swear by for things like reels and TikToks?
CapCut — it's made by the same company as TikTok, and it shows. It has all the trendy transitions, auto-captions, and sound syncing built in. You can start with their pre-made templates and just drop in your clips.
Snow is way more powerful than people give it credit for — it’s like having a K-beauty camera crew in your pocket. I mostly use it for photo and video editing when I want that soft, glowy, ultra-polished look without spending forever on manual tweaks.
Here’s what makes it so useful:
Real-time filters that are actually cute (not overdone or dated)
Subtle beauty retouching tools that you can control — skin smoothing, jawline adjust, even makeup if you want it
Video editing with filters, trim, speed, text, and effects — great for Reels or TikToks
Stickers, GIFs, and overlays for fun stories or BTS clips
You can shoot in the app or import and edit existing content
It’s especially clutch if you’re into that Korean lifestyle aesthetic — soft tones, warm lighting, gentle color grading — but want something quick and intuitive.
Just be careful not to go overboard with the filters — it’s easy to end up with AI face 😅
Photo and Video Editing Apps
small business owner
$
mobile-friendly
free or reasonably priced
not overloaded with ads or sneaky watermarks
has pre-built templates or auto-suggestions
I’m trying to level up my content without spending hours learning complicated software. I mostly shoot on my phone and want something beginner-friendly but still capable of making everything look clean, cohesive, and scroll-stopping. What photo or video editing apps do you swear by for things like reels and TikToks?
CapCut — it's made by the same company as TikTok, and it shows. It has all the trendy transitions, auto-captions, and sound syncing built in. You can start with their pre-made templates and just drop in your clips.
Snow is way more powerful than people give it credit for — it’s like having a K-beauty camera crew in your pocket. I mostly use it for photo and video editing when I want that soft, glowy, ultra-polished look without spending forever on manual tweaks.
Here’s what makes it so useful:
Real-time filters that are actually cute (not overdone or dated)
Subtle beauty retouching tools that you can control — skin smoothing, jawline adjust, even makeup if you want it
Video editing with filters, trim, speed, text, and effects — great for Reels or TikToks
Stickers, GIFs, and overlays for fun stories or BTS clips
You can shoot in the app or import and edit existing content
It’s especially clutch if you’re into that Korean lifestyle aesthetic — soft tones, warm lighting, gentle color grading — but want something quick and intuitive.
Just be careful not to go overboard with the filters — it’s easy to end up with AI face 😅