Recommendation Apps & Software

Photo and Video Editing Apps

For Whom/What:

small business owner

Budget:

$

Requirements:

mobile-friendly

free or reasonably priced

not overloaded with ads or sneaky watermarks

has pre-built templates or auto-suggestions

Extra Details:

I’m trying to level up my content without spending hours learning complicated software. I mostly shoot on my phone and want something beginner-friendly but still capable of making everything look clean, cohesive, and scroll-stopping. What photo or video editing apps do you swear by for things like reels and TikToks?

Susana Franco
6 months ago

1. Prequel

For aesthetic filters, dreamy VHS/glow effects, and that soft viral look—this one nails it. Just don’t go overboard, or it can feel trendy vs. timeless.

2. Splice

Really intuitive and powerful for editing multiple clips into a single, smooth story. It’s like a mini Final Cut Pro for your phone.

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Snow is way more powerful than people give it credit for — it’s like having a K-beauty camera crew in your pocket. I mostly use it for photo and video editing when I want that soft, glowy, ultra-polished look without spending forever on manual tweaks.

Here’s what makes it so useful:

  • Real-time filters that are actually cute (not overdone or dated)

  • Subtle beauty retouching tools that you can control — skin smoothing, jawline adjust, even makeup if you want it

  • Video editing with filters, trim, speed, text, and effects — great for Reels or TikToks

  • Stickers, GIFs, and overlays for fun stories or BTS clips

  • You can shoot in the app or import and edit existing content

It’s especially clutch if you’re into that Korean lifestyle aesthetic — soft tones, warm lighting, gentle color grading — but want something quick and intuitive.

Just be careful not to go overboard with the filters — it’s easy to end up with AI face 😅

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